Measuring Economic Sustainability: Are we doing it Right?

Economic sustainability, one among the Triple Bottom Lines (TBLs), perhaps most attractive and popular dimension of is long-term standpoint an establishment in terms financial marketing measures. The realization value economic sustainability a far-felt need for practitioners because its sense stability. Despite theorists' immense contribution to offering theoretically sought definition workable measures, concept remains ambiguous application. This review examined evolution as construct definitions A desk published literature leading journals was performed. Each assessed against properties available theoretical bases unearth lapses. Findings include research gaps associated directions future studies bridging identified gaps.